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The Hair Industry's Biggest Growth, Revenue & Wealth Event
OCTOBER 26TH-27TH - SCOTTSDALE, AZ
Hair & Wealth Con is built to show you exactly what it takes to run a salon at the level the top owners in this industry operate at. The salon industry doesn't run the way it used to — client behavior, margins, and staffing have all shifted, and owners either learn to build differently or get outgrown by the ones who do. At Hair & Wealth Con, you'll get the systems Terra has used to help salon owners grow...regardless of chair count, market, or where they started.
Scaling a salon comes down to 4 elements
OPERATIONS & EXPANSION
Creating Systems That Run Without You
Without real systems, growth grinds to a halt, or worse, it grinds you down. Streamline the operations behind your salon so it runs consistently, gives you real time back, and doesn't fall apart the moment you step out of the room.
PEOPLE & LEADERSHIP
Building a Team That Performs
Your salon is only as strong as the team behind it. Master the leadership skills that align your stylists with your standards, create real accountability, and build a culture that holds up, even on the days you're not in the building.
MARKETING & SALES
Attracting the Right Clients & Turning Bookings Into Real Revenue
Growth doesn't come from more marketing. It comes from precision. Discover how to attract higher-value clients with positioning that sets you apart, owns your local market, and fills your chairs with the right people, not just any people.
Bookings alone don't build a business. Without a clear system for turning new clients into repeat revenue, retail, memberships, add-ons, rebooking, growth stalls no matter how full the calendar looks. Learn how to build a sales engine that grows revenue predictably, not by accident.
FINANCE & REPORTING
Knowing the Numbers That Actually Run Your Business
Growth without visibility is just guessing with better marketing. Most owners can tell you if the salon "feels" busy, but not what's actually driving profit versus what's just adding noise. Learn how to read the numbers that matter, track them consistently, and make decisions based on what's actually happening in the business, not just what it feels like on a good week.
You Deserve a Salon That Works as Hard as You Do.
We're committed to helping you build it.
What's digging into your confidence right now? We know for so many salon owners, it's things like:
- STYLIST SHORTAGES AND TURNOVER
- RISING PRODUCT AND SUPPLY COSTS
- SEASONAL SLOWDOWNS
- ATTRACTING, DEVELOPING, AND RETAINING TOP TALENT
- CHANGING CLIENT EXPECTATIONS
- KEEPING UP WITH BOOKING TECH AND SOCIAL MEDIA
- A MORE COMPETITIVE LOCAL MARKET THAN EVER
And for the foreseeable future, it's only going to get harder. The industry is evolving. You either adapt or risk getting outgrown by the salons that do.
Spend two days with us, and we'll hand you the systems, strategy, and blueprint to actually build for where the industry is heading, not where it used to be.
Surviving isn't enough. Too many people, your team, your clients, your family, depend on you getting this right. It's time to learn the tools to thrive through this shift, not just get through it.
We'll show you the roadmap top-performing salons are using right now to grow stronger, no matter what chair count or revenue you're starting from. Whether you're running a single-chair suite or a multi-location team, this is how you break free from doing things the old way and start scaling like the top of the industry does.
Join us for these transformational two days, and let's build something stronger, together.
Unsure if you qualify?
We believe in 100% transparency, and want you to know exactly what to expect at Hair and Wealth Con.
Schedule a quick call with our team below!
Two Days Will Change Everything
OCTOBER 26TH-27TH - SCOTTSDALE, AZ
Spots to this event WILL fill up quick. Reserve your seat below!
© 2026 Harper Ellis Hair Co. and Strata Salon Systems™. Results shared are specific to Harper Ellis Salon and are not typical or guaranteed. Your results depend on your market, effort, team, and execution. Privacy Policy · Terms
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